Independent publisher of books and educational programmes on personal finance and investing, based in Sofia, Bulgaria.
Griffin Publishing (Грифин Пъблишинг) publishes the books of Alexander Antonov Alexandrov, MBA, CFA, CIA, CTP – the trilogy The Conscious Investor and its companion book BITCOIN: An Autopsy Without the Benefit of Death – in Bulgarian and in English. Our aim is financial literacy, intelligent investing and critical thinking.
100% of the net profit from Griffin Publishing’s books goes to building the free educational platform for children and young people „В СВЕТА НА ПАРИТЕ“ (“In the World of Money”).
Books in English
The English editions are sold on Amazon as paperback and Kindle editions.

Yoga for Your Money
A Complete System for Personal Finance and Intelligent Investing
The Conscious Investor, Book 1 – the foundations: budget, savings, debt and first investments, step by step. Written for US readers.

Financial and Investment Intelligence
How to Build a Resilient Portfolio in an Uncertain World
The Conscious Investor, Book 2 – a complete system for investment decisions: risk, probabilities, diversification and portfolio building. Written for US readers. Paperback and Kindle editions on Amazon.

The Intelligent Investor 2.0
Time-Tested Principles for a Changing World
The Conscious Investor, Book 3 – upcoming. A new, independent book that reads the ideas of Benjamin Graham’s 1949 classic through today’s markets. The Bulgarian edition is due in November 2026; an English edition will follow.

BITCOIN: An Autopsy Without the Benefit of Death
A Book About Investing, Uncertainty, Trust, Institutions, Narratives, and Judgment – Told Through Its Hardest Case
Companion book to the trilogy. It builds the strongest case for Bitcoin, then the strongest case against it, and leaves the verdict to the reader. Originally written in English for a US and global readership.
The Conscious Investor trilogy
- Book 1: Yoga for Your Money – awareness.
- Book 2: Financial and Investment Intelligence – competence.
- Book 3: The Intelligent Investor 2.0 – mastery (upcoming).
The trilogy follows the path from the first steps towards financial clarity to mature, strategic investing. The books can be read on their own, but each one builds on the previous.
Educational programmes (in Bulgarian)
- В СВЕТА НА ПАРИТЕ (“In the World of Money”) – a free interactive financial-literacy platform for children and students aged 6–18: games, missions, a virtual economy and a parents’ portal. Coming soon.
- MAFinPro – Mentor Academy for Finance and Investments – a mentoring programme for adults that follows the path of the conscious investor, from organised personal finances to an investment system.
About the author
Alexander Antonov Alexandrov, MBA, CFA, CIA, CTP, is a Bulgarian finance executive with more than 30 years of experience as CFO and CIO, including 16 years as Vice President for Finance and Administration at the American University in Bulgaria. He teaches financial ethics at Sofia University “St. Kliment Ohridski”, has been a member of CFA Institute since 2005 and served in the leadership of CFA Society Bulgaria for more than 17 years (2006–2023). He holds a certificate from the Institute for Educational Management at Harvard Graduate School of Education and has taught finance and investments at four universities in Bulgaria and the US. More about the author →
Contact
Griffin Publishing Ltd. (Грифин Пъблишинг ЕООД), Sofia, Bulgaria · contact@griffinpublishing.co · Media: press page (Bulgarian, with an English summary)
Griffin Publishing’s books and programmes are educational. They do not provide personalised investment advice or recommendations to buy or sell specific financial instruments.